Cousin Mattie's Daddy's Sister's People
Launched in 1984, Cousin Mattie's Daddy's Sister's People greeting cards quickly rose to become #2 line among African American consumers. Year one, the line was distributed in stores as well known as Bloomingdales, to those as close and neighborly as African American-owned card, gift and bookstores, and the nearest Hallmark store.
Articles about the characters and Cheryl Munson, their creator appeared in magazines including ESSENCE, EBONY, BLACK ENTERPRISE, and in newspapers ranging from THE NEW YORK TIMES to THE MILWAUKEE JOURNAL.
The Cousin Mattie's Daddy's Sister's People line features a "family" of 12 life-size and amazingly life-like soft sculpture doll characters, all crafted and created from head-to-toe by Cheryl Munson. She stuffed and stiched each and every doll with pantyhose, yes pantyhose as her "medium."
The Cousin Mattie characters are featured in over 48 homespun, folksy funny, nostalgic photographic settings and situations for the greeting card line as they take a stroll down the streets of Black America's Memory Lane.
While the characters and greeting card company have been on a hiatus, Munson plans to reintroduce the line fall 2007, explore licensing opportunity, and debut an online animation short featuring the characters for Christmas 2007.
